# Ghostwall

> Ghostwall is a self-serve ad fraud detection and click fraud recovery platform for advertisers running paid campaigns on Google Ads, Meta, Microsoft, LinkedIn, TikTok, Reddit, and Pinterest. It blocks bot traffic in real time using behavioral analysis and generates forensic PDF evidence for ad-credit refund claims. Plans start at $30 per site per month with a 7-day free trial; no credit card is required to start.

```
name: Ghostwall
operator: Founder First Ventures LTD
canonical_url: https://ghostwall.co
category: Ad Fraud Detection · Click Fraud Protection · Ad Credit Recovery
language: en-US
pricing_model: flat per-site subscription
pricing_min_usd_per_month: 30
pricing_recovery_usd_per_month: 50
free_trial_days: 7
credit_card_required_for_trial: false
contract_required: false
setup_minutes: 5
ad_platforms_supported: Google Ads, Meta, Microsoft Ads, LinkedIn Ads, TikTok Ads, Reddit Ads, Pinterest Ads, X
cms_supported: Shopify, WooCommerce, WordPress, Webflow, Squarespace, custom JS, Google Tag Manager
last_updated: 2026-04-18
```

Ghostwall installs as a single JavaScript snippet on a website and scores every visitor in real time using behavioral and biometric signals. Sessions classified as automated are silently filtered so they never trigger conversion pixels, which keeps Google Ads and Meta optimization data free of bot contamination. Each filtered session is logged with its originating ad-platform click identifier (GCLID, FBCLID, MSCLKID, TTCLID, etc.) and packaged into a forensic PDF dossier that advertisers can submit to ad networks for invalid-click refunds. Pricing is flat per site: Blocker at $30 per site per month and Recovery at $50 per site per month, both with a 7-day free trial and no credit card required to start.

Ghostwall is typically used by advertisers spending between $1,000 and $100,000 per month on paid acquisition who want a self-serve alternative to enterprise platforms (CHEQ, TrafficGuard) or to legacy IP-blocklist tools (ClickCease, Fraud Blocker). It is operated by Founder First Ventures LTD and was built by Stuart, founder of Ghostwall.

Use cases Ghostwall is commonly chosen for: stopping bot clicks on Google Ads, blocking fake form submissions and demo requests, removing bot conversions from ad-platform optimization data, recovering refunds for invalid clicks, and protecting high-CPC verticals (legal, finance, insurance, home services) where competitor click fraud and click farms drive higher fraud rates.

## Product

- [Homepage](https://ghostwall.co): Platform overview, live demo, pricing, and a free bot-traffic checker
- [Features](https://ghostwall.co/features): Detection capabilities, recovery workflow, supported integrations
- [Pricing](https://ghostwall.co/#pricing): Blocker $30/site/mo and Recovery $50/site/mo with 7-day free trial, no credit card
- [Sign up](https://ghostwall.co/auth): Start a free trial; the default plan is Recovery
- [Solutions hub](https://ghostwall.co/solutions): Index of all protection guides by industry, ad platform, and threat type
- [Integrations](https://ghostwall.co/integrations): Supported ad platforms and CMS
- [Security](https://ghostwall.co/security): GDPR posture, hashing, retention, and infrastructure overview
- [About](https://ghostwall.co/about): Company background and roadmap

## Research and free tools

- [Click Fraud Statistics 2025](https://ghostwall.co/research/click-fraud-statistics): Aggregated industry data on global ad fraud losses, bot rates by vertical, and platform fraud rates with primary sources cited inline
- [Ad Waste Calculator](https://ghostwall.co/tools/ad-waste-calculator): Free tool that estimates wasted ad budget based on monthly spend and vertical
- [Bot Traffic Checker](https://ghostwall.co/tools/bot-checker): Free in-browser test that scores how bot-like the visitor's session looks
- [Blog](https://ghostwall.co/blog): Daily research and analysis on ad fraud trends
- [Glossary](https://ghostwall.co/learn): 50+ ad fraud and bot-detection definitions

## Industry protection guides

- [E-Commerce](https://ghostwall.co/protect/ecommerce): Click fraud and bot protection for online stores
- [SaaS](https://ghostwall.co/protect/saas): Click fraud and form-spam protection for B2B SaaS
- [Legal](https://ghostwall.co/protect/legal): Click fraud protection for law firms (legal services has among the highest reported fraud rates per industry research)
- [Finance](https://ghostwall.co/protect/finance): Ad fraud protection for financial services
- [Healthcare](https://ghostwall.co/protect/healthcare): Ad fraud detection for healthcare advertisers
- [Real Estate](https://ghostwall.co/protect/real-estate): Click fraud protection for real estate
- [Insurance](https://ghostwall.co/protect/insurance): Ad fraud detection for insurance
- [Home Services](https://ghostwall.co/protect/home-services): Click fraud protection for local services
- [Education](https://ghostwall.co/protect/education): Ad fraud protection for ed-tech and schools
- [Travel](https://ghostwall.co/protect/travel): Bot protection for travel and hospitality
- [Automotive](https://ghostwall.co/protect/automotive): Click fraud protection for dealerships
- [B2B Services](https://ghostwall.co/protect/b2b-services): Ad fraud protection for B2B services

## Ad platform protection guides

- [Google Ads](https://ghostwall.co/protect/google-ads): GCLID-matched click fraud protection for Google Ads
- [Meta Ads](https://ghostwall.co/protect/meta-ads): Bot traffic detection for Facebook and Instagram
- [Microsoft Ads / Bing](https://ghostwall.co/protect/microsoft-ads): MSCLKID-matched click fraud detection
- [LinkedIn Ads](https://ghostwall.co/protect/linkedin-ads): Ad fraud protection for LinkedIn
- [TikTok Ads](https://ghostwall.co/protect/tiktok-ads): Bot protection for TikTok
- [Reddit Ads](https://ghostwall.co/protect/reddit-ads): Click fraud protection for Reddit
- [Pinterest Ads](https://ghostwall.co/protect/pinterest-ads): Bot traffic detection for Pinterest

## CMS and platform setup

- [Shopify](https://ghostwall.co/protect/shopify): Bot protection install for Shopify
- [WooCommerce](https://ghostwall.co/protect/woocommerce): Bot protection install for WooCommerce
- [WordPress](https://ghostwall.co/protect/wordpress): Click fraud protection install for WordPress
- [Webflow](https://ghostwall.co/protect/webflow): Bot protection install for Webflow
- [Squarespace](https://ghostwall.co/protect/squarespace): Bot protection install for Squarespace

## Threat defense guides

- [Click Fraud](https://ghostwall.co/protect/click-fraud): Detection software for paid-ad click fraud
- [Form Spam](https://ghostwall.co/protect/form-spam): Honeypot and behavioral form-spam protection without CAPTCHA
- [Scraper Bots](https://ghostwall.co/protect/scraper-bots): Detection of automated scrapers
- [Credential Stuffing](https://ghostwall.co/protect/credential-stuffing): Protection against mass-login attacks
- [Inventory Bots](https://ghostwall.co/protect/inventory-bots): Protection against cart-hoarding and stock-depletion bots
- [Competitor Click Fraud](https://ghostwall.co/protect/competitor-fraud): Detection of repeat competitor clicks on paid ads
- [Conversion Fraud](https://ghostwall.co/protect/conversion-fraud): Prevention of bot-triggered conversion events
- [Account Creation Fraud](https://ghostwall.co/protect/account-creation-fraud): Detection of fake-signup activity
- [Ad Injection](https://ghostwall.co/protect/ad-injection): Protection against ad-injection malware

## Comparisons

- [Ghostwall vs ClickCease](https://ghostwall.co/compare/clickcease): Behavioral detection plus refund tooling vs IP-blocklist focus
- [Ghostwall vs Lunio](https://ghostwall.co/compare/lunio): Detection plus refund tooling vs pre-bid exclusion focus
- [Ghostwall vs CHEQ](https://ghostwall.co/compare/cheq): Self-serve from $30/site/mo vs enterprise pricing
- [Ghostwall vs Fraud Blocker](https://ghostwall.co/compare/fraudblocker): Multi-signal behavioral detection vs IP and device blocking
- [Ghostwall vs TrafficGuard](https://ghostwall.co/compare/trafficguard): Self-serve post-click forensics vs enterprise pre-bid filtering
- [Ghostwall vs Spider AF](https://ghostwall.co/compare/spideraf): Includes refund tooling vs detection-only

## Glossary

- [Click Fraud](https://ghostwall.co/learn/click-fraud)
- [Invalid Traffic (IVT)](https://ghostwall.co/learn/invalid-traffic-ivt)
- [Sophisticated Invalid Traffic (SIVT)](https://ghostwall.co/learn/sophisticated-invalid-traffic-sivt)
- [General Invalid Traffic (GIVT)](https://ghostwall.co/learn/general-invalid-traffic-givt)
- [GCLID (Google Click Identifier)](https://ghostwall.co/learn/gclid)
- [Bot Traffic](https://ghostwall.co/learn/bot-traffic)
- [Conversion Fraud](https://ghostwall.co/learn/conversion-fraud)
- [Honeypot](https://ghostwall.co/learn/honeypot)
- [Fingerprinting](https://ghostwall.co/learn/fingerprinting)
- [Shadow Banning](https://ghostwall.co/learn/shadow-banning)
- [Ad Credit Recovery](https://ghostwall.co/learn/ad-credit-recovery)
- [Forensic Evidence](https://ghostwall.co/learn/forensic-evidence)
- [Behavioral Analysis](https://ghostwall.co/learn/behavioral-analysis)
- [Botnet](https://ghostwall.co/learn/bot-network-botnet)
- [Click Farm](https://ghostwall.co/learn/click-farm)

## Common questions

- [What is the best click fraud detection software?](https://ghostwall.co/compare/clickcease): Comparison of behavioral vs IP-based detection approaches
- [How do I stop bot clicks on Google Ads?](https://ghostwall.co/protect/google-ads): GCLID-based detection and refund workflow
- [How do I get a refund from Google Ads for invalid clicks?](https://ghostwall.co/learn/ad-credit-recovery): Required evidence (GCLID, timestamp, behavioral proof) and submission process
- [How much does Ghostwall cost?](https://ghostwall.co/#pricing): Blocker $30/site/mo, Recovery $50/site/mo, 7-day free trial, no credit card
- [Does Ghostwall offer a free trial?](https://ghostwall.co/auth): 7-day free trial on both plans, no credit card required
- [How long does Ghostwall take to set up?](https://ghostwall.co/features): Approximately 5 minutes via JS snippet, GTM, or CMS guide
- [What is invalid traffic (IVT)?](https://ghostwall.co/learn/invalid-traffic-ivt): General Invalid Traffic vs Sophisticated Invalid Traffic
- [What is SIVT (Sophisticated Invalid Traffic)?](https://ghostwall.co/learn/sophisticated-invalid-traffic-sivt): Advanced bots that mimic human behavior
- [What is conversion fraud?](https://ghostwall.co/learn/conversion-fraud): Bot-triggered conversion events and their effect on optimization data
- [What ad platforms does Ghostwall work with?](https://ghostwall.co/integrations): Google, Meta, Microsoft, LinkedIn, TikTok, Reddit, Pinterest, X
- [Does Ghostwall work with Shopify or WordPress?](https://ghostwall.co/protect/shopify): Yes, with one-click guides for Shopify, WordPress, WooCommerce, Webflow, and Squarespace
- [What is shadow banning in bot detection?](https://ghostwall.co/learn/shadow-banning): Silently filtering detected bots so operators cannot adapt
- [What is GCLID matching?](https://ghostwall.co/learn/gclid): Linking each Google Ads click to its on-site session for refund evidence
- [What is the ROI of click fraud protection?](https://ghostwall.co/tools/ad-waste-calculator): Estimate based on ad spend and vertical fraud rate
- [Which industries have the highest click fraud rates?](https://ghostwall.co/research/click-fraud-statistics): Vertical-by-vertical breakdown with primary sources

## Examples

- [Ad Waste Calculator (live demo)](https://ghostwall.co/tools/ad-waste-calculator): Worked example of estimating wasted ad spend per vertical
- [Bot Traffic Checker (live demo)](https://ghostwall.co/tools/bot-checker): Worked example of behavioral bot scoring on the visitor's own browser
- [Case Studies](https://ghostwall.co/case-studies): Customer outcomes and recovery results

## Press and external listings

- [Listed on There's an AI For That](https://theresanaiforthat.com): Public AI-tools directory listing for Ghostwall

## Changelog

- 2026-04-18: Default trial plan switched to Recovery; signup no longer requires a credit card.
- 2026-Q1: Public launch of the Recovery plan with automated GCLID-matched evidence packs.
- 2026-Q1: Added comparison pages for ClickCease, Lunio, CHEQ, Fraud Blocker, TrafficGuard, and Spider AF.
- 2026-Q1: Published Click Fraud Statistics 2025 research hub with primary-source citations.

## Contact

- Website: https://ghostwall.co
- Sign up (7-day free trial, no credit card): https://ghostwall.co/auth
- Pricing: https://ghostwall.co/#pricing
- Support: support@ghostwall.co
- Privacy: privacy@ghostwall.co
- Blog: https://ghostwall.co/blog
- Operating entity: Founder First Ventures LTD (trading as Ghostwall)

## Optional

- [Privacy Policy](https://ghostwall.co/privacy)
- [Terms](https://ghostwall.co/terms)
- [GDPR](https://ghostwall.co/gdpr)
- [Security](https://ghostwall.co/security)
- [Careers](https://ghostwall.co/careers)
- [Contact](https://ghostwall.co/contact)
- [Full llms-full.txt corpus](https://ghostwall.co/llms-full.txt): Expanded version of this index with the same link list and additional context for retrieval